Online Shopping Platform (Forever 21)

Forever 21 is a familiar name to all Singaporeans. Having setup a number of boutiques island-wide, Forever 21 influence in the Fashion and Beauty industry is unquestionable. Through the years, it has gain trust and support from many regular customers of a wide age range.

Therefore, using Forever 21 online shopping is likely to connect fairly well with the student. With their prior knowledge on this brand, illustrations of ideas relating to C&T is facilitated.

Moreover, the interface of the entire website is simple, clear and concise. Users can navigate with not much of a problem. On the home page, it is regularly updated with their latest release and to navigate around one simply have to click on the tabs (at the header). As simple as that! :)

The web designer has also meticulously added a number of features to satisfy the demands of consumers. Buy clothes, shoes or even jeans online can be risk-taking. It involves much risk including varied in quality, colour and size of your desired product. So to minimize the risk for consumers, this website has a short description (including material) of the clothing, zoom in features, 360 degrees rotations of the clothing, measurements, sizes, colour and availability. These are additional bonuses provided by the shop.

In the teaching of C&T, this website can facilitate in the teaching of differentiating different materials and how their properties affect the the making of various types of clothing by showing examples on the web. (e.g wool for making of sweater). Having a large database of clothing, students can be taught of the ways of maintaining their clothes (refer to short description beside the product) and how to match and mix clothing and accessories for different occasions (refer to picture below). Topic on colour combination, budgeting, customer rights and responsibility can also be incorporated.

Another advantage of this platform is the fact that it is catered to both women as well as males. Hence, male students will not be left out for these sessions whereby disscussion is carried out in class.

URL: http://www.forever21.com/